First, and as important to your success as anything you learn here, is clearly understanding how eBay users find things to spend their money on.

No matter what type of buyer they are, no matter where they come from, they all use the same tool to find auction ads;

“They use the search bar to type in general terms..!”

Very rarely do buyers check the “Search Title and Description” checkbox and start browsing the more specific results. Heck; the checkbox isn’t even an option on the front page of eBay, you actually have to do an “Advanced Search” to even have that option. This just confirms the importance of your title keywords.

Some do browse categories rather than search, but we’re mainly concerned with general majorities here, not exceptions to the rule.

In case you’re unaware, this means that most searches are ONLY CHECKING YOUR TITLE, not the words in the description area of your ad!!!

Experience tells me that, since you now know this, you are actually way ahead of 70% of the other eBay sellers out there; and that’s a very conservative estimate..!

Now that you have a clear understanding of the importance of your title keywords, here’s a priority list for precisely picking the right ones for each of your ads:

Take these rules literally, but understand that each of these will not apply to every ad that you run. You have a maximum of 55 characters allowed for your title and just try your best to achieve as many of these as possible in this limited space.

1. Obvious keywords that are specific to the product you’re selling and make sure that they are spelled correctly.

2. One or Two misspellings of the obvious keywords from the last rule. (Google says that 33% of all searches are misspelled) …CATCH THAT? One Third! Don’t Forget This Part.

3. One or Two general eBay keywords such as “nr”, “n/r”, “no reserve”, “free shipping”, or “lot”. These are keywords that a lot of pro buyers search for.

4. Other general keywords like “new”, “free”, “excellent”, “pc”, “usb”, “dvd”, “wholesale”, or “supplies”. You can only use ones that are relevant to the product you’re selling, but these are very powerful.

Now, take these rules and create a list on a piece of paper each time you’re about to list an ad. Usually the list is way too big to fit into the title. Once your list is done, start narrowing down the list using the priority structure that I just gave you until they do fit into the 55 character limit.

If you have more than one of the item to sell and intend to list multiple copies of your ad, be certain to take the time to create different titles for each one!!! If you don’t, and you just use the same title for each copy; you’re just wasting money. Multiple versions of the same ad with different titles for each can really increase your traffic.

Tweet This Post Buzz This Post Digg This Post Facebook Ping This Post Stumble This Post

Check out these for some great info:

Tweet This Post Buzz This Post Digg This Post Facebook Ping This Post Stumble This Post

Did you ever wonder how the worlds largest [tag]online marketplace[/tag] got it’s start? Well. wonder no more.

[tag]eBay[/tag] was created in September 1995, by a man called [tag]Pierre Omidyar[/tag], who was living in[tag] San Jose[/tag]. He wanted his site – then called ‘[tag]AuctionWeb[/tag]‘ – to be an online marketplace, and wrote the first code for it in one weekend. It was one of the first websites of its kind in the world. The name ‘eBay’ comes from the domain Omidyar used for his site. His company’s name was [tag]Echo Bay[/tag], and the ‘eBay AuctionWeb’ was originally just one part of Echo Bay’s website at[tag] ebay.com[/tag]. The first thing ever sold on the site was Omidyar’s broken laser pointer, which he got $14 for.

The site quickly became massively popular, as sellers came to list all sorts of odd things and buyers actually bought them. Relying on trust seemed to work remarkably well, and meant that the site could almost be left alone to run itself. The site had been designed from the start to collect a small fee on each sale, and it was this money that Omidyar used to pay for AuctionWeb’s expansion. The fees quickly added up to more than his current salary, and so he decided to quit his job and work on the site full-time. It was at this point, in 1996, that he added the[tag] feedback [/tag]facilities, to let buyers and sellers rate each other and make buying and selling safer.

In 1997, Omidyar changed AuctionWeb’s – and his company’s – name to ‘eBay’, which is what people had been calling the site for a long time. He began to spend a lot of money on advertising, and had the eBay logo designed. It was in this year that the one-millionth item was sold (it was a toy version of Big Bird from[tag] Sesame Street[/tag]).

Then, in 1998 – the peak of the dotcom boom – eBay became big business, and the investment in Internet businesses at the time allowed it to bring in senior managers and business strategists, who took in public on the stock market. It started to encourage people to sell more than just collectibles, and quickly became a massive site where you could sell anything, large or small. Unlike other sites, though, eBay survived the end of the boom, and is still going strong today.

1999 saw eBay go worldwide, launching sites in the UK, Australia and Germany. eBay bought half.com, an Amazon-like online retailer, in the year 2000 – the same year it introduced Buy it Now – and bought PayPal, an online payment service, in 2002.

Pierre Omidyar has now earned an estimated $3 billion from eBay, and still serves as Chairman of the Board. Oddly enough, he keeps a personal weblog at http://pierre.typepad.com. There are now literally millions of items bought and sold every day on eBay, all over the world. For every $100 spent online worldwide, it is estimated that $14 is spent on eBay – that’s a lot of laser pointers.

Now that you know the history of eBay, perhaps you’d like to know how it could work for you? Stay tuned. I’ve got a lot more to share on that subject.

Thanks for reading,

                               Pat

Tweet This Post Buzz This Post Digg This Post Facebook Ping This Post Stumble This Post

Learning to make [tag]videos[/tag] and edit them is the first step of [tag]DVD product [/tag]creation. It is easier than you think to create and edit videos. You can use simple software to make television commercials and video product creation.

Just how much can you earn from videos? Look at this case study to find out. Case Study: One Internet business owner sold a 9 DVD home study course about making videos. How much money did he make? He sold over $250,000 worth of sales in 8 days.

How did he achieve this goal? He let people sample the product and view video testimonials. The use of good video, marketing techniques, and copywriting made the DVD product fly off the shelves.

Did you know that you can put video on [tag]eBay[/tag]? You can take a camcorder and take a picture of your item from every angle. For example, let’s say that you are selling a camera. You can show how the product works through a video. A video is a much more effective selling tool than just writing a print ad.

Let’s say that you only referenced a video in your eBay description. Your eBay listing didn’t contain any text. It only contained the link to the video. Do you think this will work? Yes, it can work. Video allows you to utilize the 5 modalities of video.

Wait, what are the 5 modalities of video? The 5 modalities of video that you can use to affect people include: 1.) Tell a story with pictures and angles. 2.) Read verbal sales copy. 3.) You can superimpose text. This will support what you are saying with text. 4.) Use music to create suspense and/or whatever emotion you want them to feel. You can change their mood quickly through music. 5.) You can use sound effects to affect emotions as well.

If you do your research on eBay and sell products that people want and at a price they will pay then a video can speed up the selling process into just a couple days or even minutes.

Video is an excellent way to connect with customers. Plus, videos are easier and faster to create than to write the eBay listing copy. Your video doesn’t have to be perfect; it just has to convey what you want to your potential customers. Your videos can be short at 1 to 2 minutes in length. Try this tactic on eBay today.

Tweet This Post Buzz This Post Digg This Post Facebook Ping This Post Stumble This Post